bruce traynor/ writer/ copywriter

Poster for Coram

Coram is the world’s oldest charity for children. I came up with the concept and copy for this poster, the basis for their 2011 fundraising campaign.

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Ford Sportka Evil Twin website and banners
**Sorry, site down temporarily **

This spoof horror movie site about an evil car gave Ford Sportka the slightly tougher image it was after and won us quite a few awards including a Cannes Cyber Lion.

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Brochure for teachers

The challenge here was to get the attention of busy educators and convince them this technology would improve learning and efficiency.

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Apple Tango

Website and banners supporting the national Big Drench campaign. Across the country teenagers soaked each other for fun. Ridiculous news stories on the website stoked the lunacy.

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Renault Clio VaVaVoom website

Unusually, the new Clio was built in France but designed in Britain, so our website and banners took this hybridisation as the theme – sprinkled liberally with surreal VaVaVoominess. We took to the streets of Paris and London with a video camera to capture French and British moments, which pop up randomly in clickable bubbles on the site. We also created a recordable music player where the notes are French and British sounds taken from the streets and from the TV ad.

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virginclubhouseHeathrow Clubhouse microsite

Created as part of the website for the brand new Terminal 3 at London Heathrow.

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Savvy Saver website

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Label copy

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Overseas banking posters

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Mailout for educators

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